Privacy Policy

Extinguish Ltd (referred to as “we”, “us” or “our” in this Privacy Policy) is the data controller of any personal data we collect about you when you interact with us, for example, when you use (“our website”).

This Privacy Policy tells you about how and why we collect and use the personal data which you provide to us or which we collect about you. We are committed to protecting your personal information and respecting your privacy in accordance with applicable laws.

We want you to be fully informed about how we use your data, how we keep it secure and your rights.

We trust this Privacy Policy will answer any questions you have, but if not, please get in touch with us using the contact details provided at the end of this Privacy Policy.

We may need to update this Privacy Policy from time to time by updating this page. We will notify you of any significant changes, but would encourage you to come back and review it from time to time.

Ensuring the lawful use of your data

We will only use your personal data where we have a lawful basis to use it. We will usually only use your data where it is necessary for us to perform our contract with you (for example, to provide you with the products or services you have requested), or in a way which might reasonably be expected as part of running our business and which does not materially impact your interests, rights or freedoms. For example, we might send you samples that you have requested. Please contact us using the details below if you would like further information about this.

We may sometimes need to use data to comply with our legal obligations (for example to pass on details of people who are involved in fraud).

Further details of how we will use your personal information are provided below.

What information we collect from you and how we use it

The information we collect about you and how we will use it, depends on how you interact with us, for example, if you request products or services from us or contact us with a query by email or phone. The table below provides some examples of the information we collect about you and how we will use it.

The personal data we collect from you How we may use it Lawful Basis
We will collect the personal data needed to identify you such as your name and company name. We will also collect your contact details, such as your email address, telephone number, job title and mailing address/place of work. To enter into a business relationship with you to provide our products, services and to contact you about them where necessary. To enter into and fulfil our contract with you/legitimate business purposes.
To manage the delivery of our products and services you have requested. To fulfil our contract with you.
To send you marketing communications and to keep you up-to-date about our products and services which we think will interest you. Legitimate business purposes.
To undertake product trials, research and development. Legitimate business purposes.
To send samples that you have requested. Legitimate business purposes.
If you raise an enquiry or complaint with us. Legitimate business purposes.
Fraud prevention and detection. Legal obligation/legitimate business purposes.
Payment details and details of your transactions. To take payment for our products and services. We do not store any payment card numbers once the transaction has been completed. We will share this data with credit card companies and other payment providers. To fulfil our contract with you.
Fraud prevention and detection. Legal obligation/legitimate business purposes.
Information you provide to us when you contact us by telephone, by email, on social media or by post. To provide you with the support and customer service you have requested. Legitimate business purposes.
To train our employees. Legitimate business purposes.
CCTV footage at our site. To record images for security purposes. Legitimate business purposes.
Technical information about your equipment, browsing actions and patterns. To administer and to improve our website, to ensure it is presented in the most effective manner for you and to give you the best website experience and to allow you to participate in interactive features of our website if you choose to do so. Legitimate business purposes.
For data analysis, testing, research and statistical statistics to help us to improve our products and services. Legitimate business purposes.
To keep our website safe and secure. Legitimate business purposes.
To make suggestions and recommendations to you and other users of our website about products or services that may interest you or them. Legitimate business purposes.
To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you. Legitimate business purposes.
Third-party web analytics services, such as Google Analytics. The data collected through these means is used to understand technical information about the equipment you use to view our website, and your browsing actions and patterns. To learn more about the way in which we collect cookies, and our third-party services please visit our Cookie Policy. Legitimate business purposes.

You do not have to give us any of the personal data set out above but, if you do not provide us with certain information, we may not be able to provide you with the products and services you have requested from us or to deal with your query.

Automated decision making

We do not currently carry out automated decision-making using information we hold about you.

Sharing you data

We share your personal data with trusted third parties to allow us to provide our services to you. When we do share your data with these third parties we have written contracts in place with them which require them to only use your data for the purpose we specify to them and that your privacy is secure and respected.

These trusted third parties include the following:

  • Professional service providers who help us run our business, such as logistics providers, website hosting providers, website managing and maintenance services, system providers, website analytics providers and advertisers, for example, Google Analytics;
  • Direct marketing companies who help us manage our electronic communications with you;
  • Social Media or Web platforms to show you products that might interest you while you’re browsing the internet;
  • Regulatory Standards and Notified bodies;
  • Debt collection agencies for the purpose of tracing debtors and collecting debt; and
  • Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud.

We may also share your personal data

  • In connection with a business transition (such as a merger, acquisition by another company, or a sale of all of or portion of our assets). In these circumstances, we may need to share your personal data with a prospective buyer and external professional advisors such as accountants, insurers, lawyers or financial institutions; and
  • Where we have a duty or a legal obligation to do so, such as with the police, administrative authorities, other enforcement, regulatory or Government bodies, or in order to enforce or apply our Terms and Conditions.

Information we receive from third parties

We may receive information about you from third parties, such as credit reference agencies, credit report companies and company registration bodies or from other organisations we work with, or from publicly available sources, or information which is published in the media.

Depending on your settings or the privacy policies of social media or messaging services, such as LinkedIn, Twitter or YouTube, we may collect information about you from these sources, with your permission.

We may combine the information you have given us, with information obtained from other sources, but we will only do this when we have a lawful basis to do so.

International transfer of your personal data

A number of our service providers are located (or will access your personal data from) outside the EU/EEA which is not governed by EU data protection laws. In all such cases, at least one of the following measures will be in place to safeguard the data:

  1. Standard Contractual Clauses. See [1];
  2. EU/US Privacy Shield Certification. See [2]; or
  3. The recipient country has been deemed to provide adequate protection by the European Commission. See[3]

[1] In accordance with Article 46 of the GDPR.
[2] In accordance with Article 46 of the GDPR.
[3] In accordance with Article 45 of the GDPR.

Please access the above links for further information or contact us using the details provided at the end of this Privacy Policy.

How long will we keep your personal data?

We will only keep your personal data for as long as we need to for the reason we collected it, as set out in this Privacy Policy. For example, for as long as needed to allow us to provide our services or to provide any support you have requested.

We may also keep hold of some of your personal data if we are required to do so for legal purposes, for example, to meet our legal or regulatory requirements or to prevent fraud and abuse.

For further information, please contact us using the details provided at the end of this Privacy Policy.


We are committed to ensuring that your personal data is secure, and we have put in place suitable administrative, technical, physical, contractual and managerial measures, including:

Strong passwords that are changed every 30 days
We have a Cyberoam firewall in place which provides high level security controls
We have Antivirus protection installed on all servers and computers
We run regular software updates to ensure that we are properly patched and up to date
We backup all data daily to Mozy Cloud
These measures are intended to protect your personal data from loss, theft, unauthorised use, disclosure or modification. Our employees who have access to and process your personal data are obliged to respect the confidentiality and security of your personal data. In addition, we have appropriate measures in place to make sure that the personal data we retain is accurate and up-to-date.

Third party links

Our website may contain links to other websites of interest. However, we do not have any control over third party websites and they will be governed by their own privacy policies, not this Privacy Policy.

How can I unsubscribe from marketing communications?

You can unsubscribe from our marketing communications by using the unsubscribe links provided in marketing emails or by contacting us at any time using the details provided at the end of this Privacy Policy.

Your rights

You have the following rights in relation to the personal information we hold about you, to request:

access to the personal data we hold about you (commonly known as a “data subject access request”) including a copy of it;
the correction of the personal information that we hold about you if it is incomplete or inaccurate;
the deletion or removal of personal data we hold about you where there is no good reason for us continuing to process it or where you have exercised your right to object to processing (see below);
for our processing of your personal information to be restricted in certain circumstances, for example if you want to establish its accuracy or the reason for processing it;
to obtain a copy of the personal information you’ve provided us with and to reuse it elsewhere or to ask us to transfer it to a third party of your choice; and
to withdraw any consent you have provided to our use of your personal data. Where you withdraw consent we will stop using your data for the specific purpose, unless we have an alternative legal basis to use it.
We may ask you for proof of your identity before dealing with your request, as a security measure to protect your data.

Right to Object

Where we are processing your personal data on the basis of our legitimate interests, you can ask us to stop processing it and we must do so unless we believe we have an overriding legitimate reason to continue processing your personal data or we need to process it for the establishment, exercise or defence of legal claims.

If you are dissatisfied with how we have handled your personal data, you have the right to make a complaint to your data protection regulator and we will work with them to resolve it. In the UK, this is the Information Commissioner’s Office (ICO). You can make a complaint to the ICO by calling their helpline on 0303 123 1113 or on their website at We would, however, appreciate the chance to deal with your concerns before you approach the ICO (or, if you’re based outside of the UK, your data protection regulator), so please do contact us in the first instance.

Contact us

If you have any queries, comments or requests regarding this Privacy Policy, you have a complaint or you would like to exercise any of your rights set out above, you can contact us in the following ways:

by email at;
by post at
BFF Business Park
Bath Road
TA6 4N

by phone at 01278 727 460
This Privacy Policy was last updated on 08/06/2018.

Cookie Policy

Extinguish Ltd (“us” or “we”) uses cookies to provide you with a good experience when you browse (“our website”) and to understand how our website is used.

A cookie is a small file which is downloaded on to the devices you use to access our website, such as your computer, tablet or smartphone. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier, the website name and some numbers. Cookies are sent back to the website from your browser each time you re-visit it, enabling the website to retrieve and read the information held to “remember” you and /or your devices. A cookie cannot read data off your hard drive or read cookie files created by other websites. Information stored in cookies may be encrypted. More information on cookies and their use can be found at or

Cookies are used on our website by us and some of the service providers we use to deliver part of the functionality available on our website to you. Please note that we have no control over third party service providers who use cookies on our website.

The table below sets out which cookies are used and by which service provider.

Name Provider Purpose Expires
_GA Google Analytics To help us count how many people visit our website. 2 Years
_GID Google Analytics To help us count how many people visit our website. 24 Hours
_GAT Google Analytics To manage the rate at which page view requests are made. 10 Minutes
cookieconsent_dismissed Extinguish Ltd Used to manage the Cookie Consent acceptance bar appearance. 1 Year

You may refuse to accept cookies by adjusting the settings on your browser. This allows you to block the setting of all or some cookies. However, if you select this setting to block all cookies, you may be unable to access certain parts or functions of our website.

If you wish to restrict or block the use of cookies from our website or others, the Help function within your browser will guide you through the process. The website also contains additional detailed guidance on how to do this on a wide variety of browsers.

Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our website.

To opt out of being tracked by Google Analytics across all websites, visit

Our Privacy Policy above provides further information about how we protect and use your information when using our website. You should read the Privacy Policy alongside this Cookie Policy.

We may periodically update the cookies we use and our Cookie Policy. If we do you will be notified when you next visit our website and you will be able to view the new Cookies Policy. You can also revisit this page if you wish to keep yourself informed.

Last updated 8 June 2018.